The Well Advertising Inkspot
  • who we are who we are
  • what we do what we do
  • our work our work
    • The Great Escape
    • Santa Margherita Pinot Grigio
    • Salon Selectives
    • Chicago Home Fitness
    • Forsythe Technologies
    • Boutari Moschofilero
    • Tangley Oaks
    • Pro Bono (JDRF)
  • what's up what's up
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BRAND STRATEGY & MARKETING PLAN DEVELOPMENT
What are your pain points? Where is the greatest opportunity to grow your business? What makes your customers tick? What keeps you up at night? We’ll dissect your business and immerse ourselves in every aspect of your product or service. Then, we'll deliver solutions to move the needle. Whatever that needle may be.

MEDIA We’re good at this stuff. Really good. We know where you should be and when. We're well-versed in both the traditional and digital media landscape. We have strong relationships with media partners. And we'll ensure every marketing dollar you spend is a worthwhile and effective investment. We recently saved one of our clients over a million dollars on their media buy while maintaining reach, frequency, and daypart mix. How's that for results?

CREATIVE The majority of agencies out there will claim that their creative is “breakthrough”, “clutter-busting”… that it zigs where others’ zags. What does that even mean? What we do know is the creative you’ll get from The Well will be smart, laser-focused on your target audience and born out of the one true and compelling thing that differentiates your product or service from your competition. As to whether or not it’s “zigging”, you can decide for yourself.

Capabilities

  • TV, print, radio, outdoor, direct, web, email

DIGITAL In the last few years, our industry has experienced a rebirth. With the introduction of thousands of new ways to reach your target audience, how do you sift through it all to find results and spend your marketing dollars effectively? We’ve been deeply immersed in the digital world for over a decade. We're all for the new cutting-edge technology - if it delivers results. And we're diligent about only recommending those tactics that make sense for you business. Unless of course you want to develop a kick-ass app "just because." We'll do that too. We understand.

Capabilities

  • web development, paid search, search engine optimization, e-commerce, social media, email marketing, app development