How does the popular Pinot Grigio use digital media to convince women 35-55 to try the wine again?

An elegant Flash site featuring tools any host or hostess would need to hold a Santa Margherita Supper Club.The site features recipes by famous chefs, recipe downloads and preparation videos, music selections, invitations, place settings, and more. Sweepstakes are also featured for trips, give-aways, and Supper Club events at famous restaurants and bars.

Through both print and online ad placements, the site was able to generate a substantial database of new customers, who all share a love of wine and fine dining. The site was also able to successfully extend the brand to a new audience.