Our Work › Boutari Moschofilero

  • How can a wine without a well-known reputation or a significant marketing budget break through in a very cluttered spirits market?

    Instead of print ads in expected trade and consumer publications,The Well created a promotional microsite at whenitfeelsright.com.The microsite is a celebration of the empowerment, beauty, and zest for life that women feel when they bond with each other over a glass of Boutari Moschofilero. At the microsite, women can enter a “Goddess Night Out” sweepstakes, win pampering prizes, and purchase t-shirts imprinted with the message, “Goddesses Rule, Mortals Drool.”

    Within 3 months, case sales were up 120% and the client had collected over 30,000 unique emails of Women aged 24-35, all with virtually no marketing budget.

     

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