HOME

THE WELL + FORSYTHE

REINTRODUCING A CONSERVATIVE, 45-YEAR OLD BRAND AS A MODERN STRATEGIC INNOVATOR

When Forsythe transformed from an IT infrastructure integrator to an enterprise IT firm with new managed hosting and digital businesses, the brand had to evolve as well. The Well helped Forsythe bring its rebrand to life by developing a marketing partnership with Cirque du Soleil as sponsor of all national touring shows. By leveraging the star power of the most recognized creative brand in the world, Forsythe short-handed their new positioning, using mind-bending creative and Cirque-inspired themes in campaigns, giving clients unique experiences, motivating employees, and in general standing out in the conservative B2B tech world. With Forsythe’s name on every commercial, ad, poster, banner and program, the company parlayed its 7-figure investment into tens of millions of impressions from Cirque’s $55M annual ad spend—and quickly changed its brand along the way.
• Brand Refresh
• Marketing Campaigns
• TV Advertising
• Unique VIP Events
• Employee Motivation